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What is the primary way to verify the accuracy of information collected through questionnaires?

  1. Client interviews

  2. Observation

  3. Field surveys

  4. Observation reviews

The correct answer is: Client interviews

The primary way to verify the accuracy of information collected through questionnaires is through client interviews. Conducting interviews allows the designer or researcher to engage directly with participants, creating an opportunity to clarify responses, ask follow-up questions, and probe deeper into the meanings and contexts behind specific answers. This interaction not only provides a platform for participants to elaborate on their responses but also helps to identify any ambiguities or misunderstandings in the questionnaire responses, ensuring that the data collected is accurate and comprehensive. While other methods such as observation, field surveys, and observation reviews contribute valuable insights, they don’t offer the same level of direct communication and clarification with the respondents. For example, observation can provide context but cannot provide insights into participants' thoughts or feelings about their answers. Similarly, field surveys typically involve collecting data through structured methods that may not allow for immediate clarification, leaving room for potential misinterpretation. Therefore, directly interacting with clients through interviews stands out as the most effective approach for verifying the fidelity of the information gathered through questionnaires.